Importance of Video in Product Promotion
As technology becomes a more integral part of consumers’ lives, promo videos become a more effective tool for businesses that want to grow. Promo videos have proven to increase click through, consumer engagement, and conversion rates.
If you are searching for effective ways to rapidly expand your business, and sell more than what you are currently selling, then you should include video promotion to your marketing mix. Millions of people are now becoming aware of various advantages of video marketing, and are using it for promoting their brand, services or products.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video can very easily access with the internet. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. We, Seven Academy offer basic hr training course, hr courses for working professionals, certification courses in hr for fresher’s, certification courses for hr professionals. Students &professionals also consider our courses as on of the popular part time hr courses in Mumbai.
Benefit of video product promotion
• Catch the Consumer’s Eye
65% of video viewers watch more than three-quarters of a video, which is significantly more than text-based content.
Video content has been shown to attract more consumer attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is be consumed.
• Improved Open and Click-Through Rates
You’ve worked hard on an email campaign, and provided your audience with all of the important information that they need, but will the recipients open and read it? Will it work the way that you’ve intended?
Try using video content to boost your email marketing efforts. Yet another powerful statistic: using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
• Better SEO
including video content on your website helps increase the amount of time visitors spend on your site. Longer time spent on sites builds up a higher level of trust with search engines, and signals to them your site is providing quality content.
You’re 53 times more likely to rank first in a Google search if you have a video embedded on your website. Also, since Google now owns YouTube that significantly increases the positive effect video web content has on your search engine ranking.
Be sure to optimize your video content on YouTube for SEO. Make sure titles and descriptions are accurate, add links back to your site, and include any other important information your audience should know about the products or services you’re promoting, or whatever information is in keeping with the premise of the video
• More Conversions
our number one reason to use video content in your marketing strategy is that, simply put, video converts. Recent research says 71% of marketers report video conversion rates outperform their other content marketing efforts.
Video content marketing can also lead directly to sales. Remember we mentioned that video content helps explains things better? Well, research shows 74% of users who watched an explainer video about a product ultimately purchased it.
Advantages of video marketing
– One of the best advantages of video marketing is that it increases the duration that a person spends on a web page. Your target audience will remember what they saw and heard unlike other marketing methods. This is the best way to present your products, service and explain how they work. Today you can use social media and emails to distribute your videos
– One of the biggest advantages of video marketing is that is helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video can also go viral and gain millions of views within days. Imagine the benefits for your business. There is no other form of marketing that can offer such impressive results at such a low price. Seven consultancy is one of the Top Recruitment Agencies come into the picture and can help the HR Manager to recruit candidate as per the organization’s requirement.
– One of the best advantages of video marketing is that videos you create will last for years and will get you more exposure with time. Usually ads die out within a short time, but opposite are true with viral videos, so you will continue to reap benefits for years.
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Digital media is a blend of technology and contact and building digital media product requires teams of professionals the diverse skills, including technical skills, artistic skills, analytical and production coordinator skills.
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