Impact of Social Media on HR
For the past 5 to 6 years Social Media has been recognized as a platform to post job openings, client interaction, employees’ interaction and product announcements. There are various ways in which HR practices are used in the organizations.
Recruitment of Employee: -
Human resource management has an important role in induction of employees for the organisation. Previously, paper based invitations were used for resumes for acquiring jobs and now using Digital media such as video, images, etc. on social media generates lots of opportunities for the candidates acquiring job. By using social media as a medium to recruit, recruiters find it convenient and cheaper to find suitable candidates. From recruiter’s point of view, it is cheaper to post jobs out to public so that they may apply as there is no formality involved in this process. The users who surf social media can easily find out about these jobs and apply it using the application link or by providing their email address. The quality of the candidates can also be carried by their initial assessment for scrutiny.
Feedback & Performance Appraisal: -
There are groups in social media which are closed to members outside the organisation and where they can discuss private matters. Such groups are suitable for taking feedback form from employees regarding their work and their issues that they are facing in work premises. Employees can also be asked to rate other employees, teams, or the organizations to perform the appraisal and to take corrective measures if there is one (Manpower recruitment agency in Mumbai) . Such closed groups are also useful in making announcements for the group members. Because social media is commonly used by people on the smartphones, the employees are able to access this information and share their views on the go and in real time with the rest of the group.
Previously HR training in organizations trained their employees in classroom like environment or on the basis of their jobs. Seven Group India provides HR training. Now-a-days, a new mode of training that is through social media live video feed has emerged as new means for organizations to train their employees where the trainers based elsewhere educate the trainee employees and in the same manner the evaluators or examiners of these trainee employees make use of the social media applications for interviewing and assessing them and recommending improvements. In some organizations, the functions like doctor appointments of employees and medical consultation are already being carried out over social media applications concerning live video communication. This helps in saving time and resources for the doctor and employees that would get wasted in traveling and movement.
Employee Activity Monitoring: -
There are two main reservations placed by human resource managers with respect to the use of social media by the employees. First is the use of social media while on duty hence slacking off work and wasting the office resources and second is the defamatory propagation about the organization by the employees about the organization that can be very deteriorating for the image given the nature of the communicator. 7 Group India is the best overseas admission consultant in Mumbai. However, the solution to the same issues also resides with the use of social media by the human resource managers who can keep track of their subordinates’ activities on the social media hence being able to know when the particular employee or employees were using the social media and for what purpose. Modern day organizations emphasize that the employees share their social media profiles with their managers by adding them in so that the boss would know the activities of the subordinates. This may be argued as a violation of the privacy of the employees but in the organizations where there have been recorded cases of such incidents such policies are strictly in effect and are largely supported by even the employees of that organization.
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